About us
Elevate your food and beverage offerings
It's challenging to thrive in the food industry without the right guidance. Can you imagine a chef without their essential tools?
Success in the food industry requires the right strategies and insights. Let us provide the expertise you need.
A fresh perspective on dining
Consulting in the food and beverage industry is essential for success. With our expert guidance, navigating the market has never been easier.
Get the insights you need, when and where you need them.
Enhance your culinary expertise
Meet our team
Dedicated experts driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the food and beverage consultancy, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the food and beverage industry, Mich has helped the company to get where it is today. Mich is among the best minds in the food and beverage consultancy.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house food and beverage consultants and looks after the community of thousands of food and beverage professionals.
Iris Joe
Chief Culinary Officer
Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the food and beverage consultancy to the next level.